Let's talk about competition in Real Estate Brokerage. Who is the best? Someone who's name is on the side of a bus? Someone who advertises in the regions most expensive magazine? An agent who's name you see on most of the for sale signs in the region? Or an agent that can network and convince people that he/she is the best?
I saw a commercial on television once, many times actually, but only one commercial of the same caliber. Young children making statements about their vision of life and success and using phrases like: "I want to grow up to be a Yes Man" http://www.youtube.com/watch?v=rJB0CzlzSwY (let's see if dropping this link in here works). What kind of Realtor do I want to be? I'm not great at turning negative behavior into positive action statements, but I'm going to give it a go.
I want to be the kind of Realtor that is focused on helping my client.
One that returns calls to other Realtors even though I will have to split my commission.
One that returns calls to my clients because I know that the process of selling/buying a home is anxiety producing and I want to help manage that anxiety.
A Realtor that is taking additional training in the profession, one that values learning more about how to increase their level of customer service.
A Realtor that is more concerned with helping people find the right home than closing more deals that my competition.
A service professional that is that, a professional. Someone who takes pride in doing the very best job that they can and cutting no corners in the name of saving myself additional tasks.
My business plan? Full Service Real Estate Brokerage with the clients needs as my top priority.
Expectation of my client; make the same level of commitment to me that I'm making to you.
Do you think I can do it?
I do
Monday, February 2, 2009
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